We are what you’ve been looking for …
Google as PR opportunity
“ Distance moon to earth “ “how to write application” , “computer broken repair”, “how get wine stains out of the carpet” , “Why doesn’t he love me“ . Nowadays we don’t run to the next library to check the distance from the earth to the moon nor we call our mother how to get wine stains out of our good carpet , but we google it . Google seems to be the perfect adviser in nearly every situation . It would be grossly negligent not to take advantage of this opportunity to market your product as you would miss the perfect opportunity to tell the customer it is your product he has been looking for all the time.
What is the aim of this article ?
In this article I am going to research Google search criteria to find out how Google finds the result and ranks the them in order to explain how to market your product most efficiently via Google.
Google search criteria
The website en.kioskea.net lists some criteria used by Google as for instance link exchange, title tags, content and hierarchy . But also the sides you are linked too are of great importance . The website ams.org , that deals with the Google algorithm describes it as following :
“The fundamental idea put forth by PageRank’s creators, Sergey Brin and Lawrence Page, is this: the importance of a page is judged by the number of pages linking to it as well as their importance.”
This all seams pretty reasonable but can be rather easily manipulated. A lot of pages online like voices.yahoo.com or webmarketingnow.com teach you how to be ranked optimally. It might be even advisable to hire a specialized marketing company like datenkraft.com or trendstudio.it to optemize your Google marketing strategy.
But nevertheless there is also more independent criteria the site t3n.de states that “soft” factors like how long users stay on the page on average are important to Google too.