Predictive Analytics

I found this video while researching my topic and decided to build this week’s post around it because it shows a different perspective of predictive analytics.
Until now, I only wrote about the negative sides of data mining and predictive analytics, influenced especially by Eric Siegel’s opinion and interviews, as well as the article about data mining of the retailer “target”. This little added video clip illustrates in a nice and comical way how predictive analytics can be used in a positive way, for example to prevent crime.
I hope to find more of these kinds of examples, to present both sides of the topic equally.


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