I am working on the topic of predictive analytics and data mining, starting to go more into detail about the two different sides the matter opposes. During the previous weeks I collected general information and then started to see more positive or negative aspects, whereas the positive side overweighs the other one and I find it harder to gather criticism. The obvious downside to predictive analytics is the invasion of privacy, but I find more and more appraisal to this kind of data mining, in front the advertisement of IBM.
Here two videos to give another impression of the topic.
The question to which I have to find the answer is still on how far predictive analytics affects us positively or negatively.