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I am working on the topic of predictive analytics and data mining, starting to go more into detail about the two different sides the matter opposes.  During the previous weeks I collected general information and then started to see more positive or negative aspects, whereas the positive side overweighs the other one and I find it harder to gather criticism. The obvious downside to predictive analytics is the invasion of privacy, but I find more and more appraisal to this kind of data mining, in front the advertisement of IBM.
Here two videos to give another impression of the topic.

http://www.youtube.com/watch?v=m30LxzzbRik

http://www.youtube.com/watch?v=NDv6fnDmqYE&list=PLAD6EEA3C161A84F1

The question to which I have to find the answer is still on how far predictive analytics affects us positively or negatively.

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