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Google AdWords – Demographic Targeting

11-google-adwords-demographic-bidding-returns

This week I am going to talk about a quite interesting feature on Google AdWords. I researched the opportunity of demographic targeting as a tool to increase the efficiency of marketing . Searching the web (GOOGLE :D) I discovered a lot of different sources dealing with the topic as well as a bunch of advertisement tailored to my needs and preferences.

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AdWords Express

Adwords_Express_Unveiled

AdWords Express – quick and dirty

As I started to focus on the use of Google AdWords for smaller and local enterprises last week I encountered some interesting sources that led me to Google AdWords Express. So this week I am going to reasearch whether AdWords Express is a better fit for local businesses than the normal AdWords.

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Advertisement via Google 2 – Google Search Criteria

Google search criteria

What is the aim of this article ?

Topic : I am going to research of what criteria the Google search algorithm consists and how the algorithm is structured

Question : because I want to find out how Google finds the results and ranks them depending on their relevance to the search and how it is possible to manipulate the search algorithm and be top-ranked

Practical Significance: so that firms can strategically advertise via google to relevant customer groups.

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Advertisement via Google 1 – Why should you do it ?


Google-Advertising

We are what you’ve been looking for …

Google as PR opportunity

“ Distance moon to earth “ “how to write application” , “computer broken repair”, “how get wine stains out of the carpet” , “Why doesn’t he love me“ . Nowadays we don’t run to the next library to check the distance from the earth to the moon nor we call our mother how to get wine stains out of our good carpet , but we google it . Google seems to be the perfect adviser in nearly every situation . It would be grossly negligent not to take advantage of this opportunity to market your product as you would miss the perfect opportunity to tell the customer it is your product he has been looking for all the time.

How does Google work?


The video explains briefly how Google works . Even though official Adverts are mentioned in the video my studies are going to focus on more indirect and hidden Advertisement via Google.

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Advertising via Google


Advertisment via Google

Google-Advertising

We are what you’ve been looking for …

Google as PR opportunity

“ Distance moon to earth “ “how to write application” , “computer broken repair”, “how get wine stains out of the carpet” , “Why doesn’t he love me“ . Nowadays we don’t run to the next library to check the distance from the earth to the moon nor we call our mother how to get wine stains out of our good carpet , but we google it . Google seems to be the perfect adviser in nearly every situation . It would be grossly negligent not to take advantage of this opportunity to market your product as you would miss the perfect opportunity to tell the customer it is your product he has been looking for all the time.

What is the aim of this article ?

In this article I am going to research Google search criteria to find out how Google finds the result and ranks the them in order to explain how to market your product most efficiently via Google.

Google search criteria

The website en.kioskea.net lists some criteria used by Google as for instance link exchange, title tags, content and hierarchy . But also the sides you are linked too are of great importance . The website ams.org , that deals with the Google algorithm describes it as following :

“The fundamental idea put forth by PageRank’s creators, Sergey Brin and Lawrence Page, is this: the importance of a page is judged by the number of pages linking to it as well as their importance.”

This all seams pretty reasonable but can be rather easily manipulated. A lot of pages online like voices.yahoo.com or webmarketingnow.com teach you how to be ranked optimally. It might be even advisable to hire a specialized marketing company like datenkraft.com or trendstudio.it to optemize your Google marketing strategy.

But nevertheless there is also more independent criteria the site t3n.de states that “soft” factors like how long users stay on the page on average are important to Google too.